by Yasir khan
Posted on January 15, 2024
In a significant move, Uber has officially launched its ‘Local Cab’ service in Northampton, opening up new avenues for passengers in the town to seamlessly book trips with local taxi companies through the Uber app. This expansion follows a successful pilot of the Local Cab service earlier this year in six towns and cities across the UK, demonstrating its positive impact on local operators, riders, and the economy.
As of September 21, residents and visitors in Northampton can now open the Uber app to find the ‘Local Cab’ option, connecting them directly with the local taxi firm, Amber Cars. This marks a crucial development for the town, as despite the Uber app being opened nearly 34,000 times per month, users were previously unable to book rides through the platform.
The Local Cab pilot has proven successful, as local operators in the initial launch areas experienced increased trip demand. This surge in demand has led to the active recruitment of new drivers, contributing positively to the local economy. Uber’s UK General Manager, Ash Kebriti, expressed enthusiasm about extending this service to more towns and cities across the UK, emphasizing its positive impact on local economies.
The Uber app in Northampton seamlessly connects users with local taxi firm Amber Cars. This partnership enables residents and visitors to easily book rides, providing an additional convenient option for customers. David Sherwood, Manager at Amber Cars, expressed pride in bringing Local Cab to the people of Northampton, highlighting the enhanced accessibility for customers and visitors alike.
To meet the on growing demand for trips and expand its services beyond the 40 UK towns and cities it currently operates in, Uber is collaborating with Autocab’s iGo network. This integration can connect passengers with a vast network of 80,000 private hire and taxi drivers across the UK. The move also marks a significant development in the relationship between Uber and Autocab since Uber’s acquisition of Autocab in August 2020.
Uber’s commitment to working with local operators and expanding its services to more regions indicates a strategic approach to better serve diverse communities. The partnership with Autocab’s iGo network demonstrates a willingness to leverage technology for a broader, more connected transportation network.
Uber’s official launch of ‘Local Cab’ in Northampton is a promising development for the company and the local community. By collaborating with local taxi operators and integrating with Autocab’s iGo network, Uber is expanding its reach and contributing to the growth of local economies. As this service continues to roll out across the UK, it is poised to transform how users access local transportation services, creating a win-win situation for Uber, local operators, and the communities they serve.
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