Privacy Policy
Elite Executives Travel is a London-based luxury chauffeur company registered in England and Wales. We are committed to protecting your personal information and handling it with complete transparency. This Privacy Policy explains what data we collect, how we use it, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or booking our services, you agree to the collection and use of your information as described in this policy.
1. Who We Are
Company Name: Elite Executives Travel
Registered Address: Elite Executives Travel, Luton, Bedfordshire, UK
Company Registration Number: [NUMBER]
PCO Licence Number: [NUMBER]
Email: info@eliteexecutives.co.uk
Phone: 020 7993 2229, 01582 235959
For any data-related queries, contact us at the details above.
2. Information We Collect
We collect and process the following personal data when you use our website, make a booking, or contact us:
Booking Information
- Full name
- Phone number
- Email address
- Pickup and drop-off addresses
- Flight number and travel details
- Vehicle preference
- Special requirements or instructions
Billing Information
- Payment details processed securely through our payment provider. We do not store full card numbers on our systems.
Communication Data
- Messages sent via our contact form, email, WhatsApp, or phone
Technical Data
- IP address, browser type, device information, and pages visited on our website via cookies and analytics tools
3. How We Use Your Information
We use your personal data for the following purposes:
To fulfil your booking — processing your reservation, assigning your chauffeur, and managing your journey from confirmation to completion.
To communicate with you — sending booking confirmations, driver details, journey updates, and responding to your enquiries.
To manage your account — for corporate account clients, managing invoicing, reporting, and account preferences.
To improve our service — using anonymised data to understand how our website is used and improve our operations.
To comply with legal obligations — meeting our requirements under UK law, TfL licensing regulations, and financial record-keeping obligations.
We do not use your personal data for automated decision-making or profiling.
4. Legal Basis for Processing
Under the UK GDPR, we process your personal data on the following legal grounds:
Contract — processing is necessary to fulfil your booking and deliver our chauffeur service.
Legal obligation — processing required to comply with UK law, Transport for London (TfL) regulations, and tax obligations.
Legitimate interests — improving our services, responding to enquiries, and managing our business operations.
Consent — for marketing communications, where we have obtained your explicit consent. You may withdraw consent at any time.
5. Information Sharing
We do not sell, rent, or trade your personal data to third parties. We share your information only in the following limited circumstances:
Chauffeurs — your name, pickup details, and journey information are shared with your assigned chauffeur solely for the purpose of completing your booking.
Payment processors — your payment information is handled securely by our payment provider in compliance with PCI DSS standards.
Legal compliance — we may disclose your information when required by law, court order, or a regulatory authority including Transport for London (TfL).
Business operations — trusted service providers who assist with our website, booking system, and communications, all of whom are bound by data processing agreements.
6. Data Retention
We retain your personal data only for as long as necessary for the purposes it was collected, including legal, accounting, and regulatory requirements.
Booking data is typically retained for a period of 6 years in line with UK financial record-keeping requirements. You may request deletion of your data at any time, subject to any legal obligations we are required to fulfil.
7. Data Security
We take the security of your personal data seriously. All data is stored on secure servers with appropriate technical and organisational measures in place to protect against unauthorised access, loss, or disclosure.
Payment transactions are encrypted and processed through secure payment gateways. Our staff and chauffeurs are bound by confidentiality obligations regarding any personal information they access in the course of their work.
8. Cookies
Our website uses cookies to improve your browsing experience and understand how our site is used. Cookies are small data files placed on your device.
Essential cookies — required for the website and booking system to function correctly.
Analytics cookies — help us understand visitor behaviour and improve our website. We use anonymised data only.
Marketing cookies — used to provide relevant content. These are only placed with your consent.
You can manage your cookie preferences through your browser settings or via our cookie consent tool on the website. Disabling cookies may affect some functionality of our booking system.
9. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
Right of access — you can request a copy of the personal data we hold about you.
Right to rectification — you can ask us to correct any inaccurate or incomplete data.
Right to erasure — you can request that we delete your personal data, subject to any legal obligations.
Right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
Right to data portability — you can request your data in a structured, commonly used format.
Right to object — you can object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at [EMAIL ADDRESS]. We will respond within 30 days.
10. Marketing Communications
We will only send you marketing communications if you have given us your explicit consent to do so. You can opt out of marketing emails at any time by clicking the unsubscribe link in any communication or by contacting us directly.
We do not share your contact details with third parties for marketing purposes.
11. Third Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend you review their privacy policies independently.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. We encourage you to review this policy periodically.
13. Complaints
If you believe we have not handled your personal data in accordance with this policy or your rights under UK GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Information Commissioner’s Office Website: www.ico.org.uk Phone: 0303 123 1113
We would always prefer to resolve any concerns directly, so please contact us first at [EMAIL ADDRESS].
14. Contact Us
For any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal data:
Email: info@eliteexecutives.co.uk
Phone: 020 7993 2229, 01582 235959
Address: Elite Executives Travel, Luton, Bedfordshire, UK