1. Introduction

This Privacy Policy explains how Elite Executives Travel (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you request a quote, make a booking, use our chauffeur services, or visit our website at https://eliteexecutives.co.uk.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are (Data Controller)

For the purposes of data protection law, the data controller is:

• Elite Executives Travel
• Operating base: Luton, Bedfordshire, UK
• Email: info@eliteexecutives.co.uk
• Telephone: 01582 235959 / 020 7993 2229

If you have any questions about this policy or how we handle your data, please contact us using the details above.

3. The Personal Data We Collect

Depending on how you interact with us, we may collect the following:

Booking and journey information

• Your name, email address, and telephone number
• Pickup and destination addresses (and any additional stops)
• Date, time, and details of your journey
• Flight or train numbers (for airport and station pickups, so we can track arrivals)
• Number of passengers and luggage, and any special requirements (e.g. child seats, accessibility needs)
• Any other information you choose to provide about your booking

Payment information

• Payment details, processed securely by our payment provider. We do not store full card numbers ourselves.
• Billing details and, for corporate accounts, company name, billing address, and invoice contacts

Account and correspondence information

• Records of your bookings and communications with us (email, phone, messages)
• Feedback, reviews, and complaints

Website and technical information

• IP address, browser type, and device information
• Pages visited and how you use our website
• Cookies and similar technologies (see Section 9)

We may also process special category data only where strictly necessary (for example, health or accessibility information you provide so we can serve you safely), and only with an appropriate lawful basis.

4. How We Collect Your Data

We collect personal data:

• Directly from you — when you request a quote, book, call, email, or message us
• From a third party — for example, when a company books on behalf of an employee, or a travel manager books on your behalf
• Automatically — through cookies and analytics when you use our website (see Section 9)

5. How We Use Your Data and Our Lawful Basis

We use your personal data for the following purposes, relying on the lawful bases shown:

Where we rely on legitimate interests, we have considered that our use does not unfairly override your rights. Where we rely on consent (for example, marketing emails), you can withdraw it at any time.

6. Who We Share Your Data With

We do not sell your personal data. We share it only where necessary, with:

• Our chauffeurs / drivers — the assigned chauffeur receives the details needed to complete your journey (such as your name, pickup, destination, and contact number).
• Payment providers — who process your payment securely.
• Booking, dispatch, and IT service providers — who host and operate the systems we use to manage bookings and run our website.
• Professional advisers — such as accountants or legal advisers, where required.
• Authorities and regulators — where we are legally required to disclose information (for example, licensing authorities, police, or HMRC).

All third parties who handle data on our behalf are required to keep it secure and to use it only for the purposes we specify.

7. International Transfers

We aim to keep your data within the UK or the European Economic Area (EEA). Where any provider stores or processes data outside the UK/EEA, we will ensure appropriate safeguards are in place (such as UK adequacy regulations or Standard Contractual Clauses) as required by law.

8. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes set out in this policy. In practice:

• Booking, journey, and payment records are kept for as long as needed to manage your booking and to meet our accounting, tax, and legal obligations.
• Corporate account records are kept for the duration of the account and for a reasonable period afterwards.
• Marketing contacts are kept until you unsubscribe or withdraw consent.

When data is no longer needed, we securely delete or anonymise it.

9. Cookies and Website Analytics

Our website uses cookies and similar technologies to make the site work, remember your preferences, and understand how visitors use it.

• Necessary cookies — required for the site to function.
• Analytics cookies — help us measure and improve the website.
• Marketing cookies — used to make advertising more relevant, where applicable.

You can accept or reject non-essential cookies through our cookie banner, and you can manage or delete cookies in your browser settings at any time.

10. Your Rights

Under UK data protection law, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — ask us to delete your data in certain circumstances
• Restriction — ask us to limit how we use your data
• Portability — request your data in a portable format
• Object — object to processing based on legitimate interests, or to direct marketing
• Withdraw consent — where we rely on consent, at any time

To exercise any of these rights, contact us at info@eliteexecutives.co.uk. We will respond within one month, as required by law. There is normally no charge.

11. How We Protect Your Data

We use appropriate technical and organisational measures to keep your data secure, including restricted access, secure systems, and trusted payment processing. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

12. Marketing

If you have opted in, we may send you offers, news, or updates. Every marketing message includes an option to unsubscribe, and you can opt out at any time by contacting us. Opting out of marketing does not affect service messages relating to your bookings.

13. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal data from children except as part of a booking made by a responsible adult (for example, the ages of children travelling, so we can provide suitable child seats).

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “Last updated” date shown at the top.

15. How to Complain

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) Website: ico.org.uk Helpline: 0303 123 1113

16. Contact Us

Elite Executives Travel Luton, Bedfordshire, UK Email: info@eliteexecutives.co.uk Telephone: 01582 235959 / 020 7993 2229